How to Sell on Facebook

Facebook can be a helpful business tool and an efficient online storefront. However, it is important to have a well-designed website and keep in mind a few helpful tips in order to become a productive Facebook seller.

In order to sell on Facebook one must first create a storefront. Choose an online merchant with experience creating Facebook stores and a good reputation. The biggest mistake many people make when trying to sell on Facebook is creating their own store that lacks the necessary links, information, payment options, etc. Always go with a professional online merchant to help you design the store. One excellent choice is

Another important tip for Facebook sellers is to encourage fans to share content. Sharing the content from your store is the most important way to get more followers and friends. In order to encourage this, be sure that the content is something that people would want to share with their friends and family. For example, interesting articles and how-to tips or sales and promotions are all great options. Social ads are another way to increase exposure.

Facebook stores also sell more when they post at certain times. Extensive research has been done and most professionals agree that the best times to sell on Facebook are Mondays through Thursdays in the mid to late afternoon. Wednesdays between 2:00 and 4:00 is when the highest number of Facebook users are online. Sellers should use this to their advantage and post shareable and compelling content during these times to increase the online store traffic.

Finally, a helpful hit for selling on Facebook is to treat fans well. For example, if you also have a physical store then offer fans discounts for checking in via Facebook. Another idea is to have deals that only those who have “liked” your store are able to access. It is vitally important to build a strong base of loyal customers at a Facebook store. They will be the champions of the store and the ones to spread the word to other Facebook users.


How to Write SEO Content

SEO content can do wonders for your start up company. If you want to build a solid customer base, then you need to write as much SEO content for your Internet marketing as possible. This is because Search Engine Optimization can attract more people to your website by listing your it high in search results. You can easily hire an SEO company to do the job for you. However, why not save money and learn to write SEO yourself? It is actually quite simple. You will be able to learn the process in no time!

Your first step in learning basic SEO relies on your understanding of the term. Search engine marketing will help your business appear at the top of search results for any search engine. In turn, this helps bring people to your website who should then become potential customers. SEO services are quite basic and easy to understand if you comprehend the concept. For example, if your website deals with a specific breed of dog, then anything related to that dog could become a keyword. If you build a website that is heavy with keywords associated with this dog, then your website will be at the top of search results. People looking for information about this type of dog will see your website and click on it. The first key to any successful internet marketing ploy is getting the customer to the website. If they never see the website, then how can they know it exists? This is where SEO services help build your brand. Your website’s SEO content will allow it to reach a wider audience on the internet. Hopefully, that will turn into more sales for you! Find Out Why Content Marketing Is Essential to Your SEO Efforts.

SEO Content Writing – Internet Marketing Techniques

One of the best ways to keep track of your SEO is through special programs sponsored by the major search engines. For example, Google Adwords services are a great way at building up your internet marketing. Google Adwords is a service that picks up certain keywords from your website. It will then display your business as an advertisement in related searches. This means that your company will be at the top of the list no matter what! Google is easily one of the most used search engines in the world. If you want your website to get thousands of hits, then you Google Adwords. You are practically guaranteeing an increase in traffic to your website.

If you are still confused about SEO, then do not worry. There are plenty of SEO tutorials on the web to help new business owners like yourself. Read one of the tutorials thoroughly before embarking on your new Internet marketing plan. You do not want to attach the wrong keyword to your business! If you still feel overwhelmed after reading a tutorial, then hire someone to show you how to create SEO! You can have a professional begin the SEO content for your site. Ask them questions on how to improve your SEO quality. They should be willing to answer, and show you how it is done.


Sports Sponsorship Case Studies – Golf and Surfing

Types of Sponsorship – Golf Sponsorship

Golf is a multimillion-dollar sport with a worldwide audience and many excellent sportsmen and women. Every tournament is a sports marketing sponsorship opportunity. Golf athletes are masters of accuracy and patience, when they are on their game. Big prize money is split among the best participants in golf tournaments all over the world.

Golf sponsors provide golfing professionals, called golf pros, with funding and products to help pay for development of golf careers and promote the investing sponsor’s corporate products and company. Golf sponsors also contribute prizes, like fancy cars or lodging at hotels to golf tournament participants. Golf equipment manufacturers supply almost all the equipment and logo specific clothing a winning golf player needs.

Golfers who have not won in a large tournament yet have to find sponsorship from some place other than the major golf sponsors. They get money by helping promote equipment, appearing at golf clinics and other things the sponsors need help with.

The sports mechanics in golf is different from with larger spectator sports. Sponsors can often chose one difficult hole and offer some very special prize. Often the prizes are so big the sponsor insures the event on that hole so the insurance company pays for the prize. Anything imaginable is possible, even up to and including yachts and homes worth a million dollars.

Major golf events have sponsorship packages pre-printed for possible sponsors to review. As in other sports, the more money the sponsor contributes the more marketing assistance and advertising promotion they get.

Types of Sponsorships – Surfing Sponsorship

Another type of sports sponsorship is for the sport of surfing. Surfing is an international sport but nowhere near the size of other organized sports. However, there are many people, worldwide, that surf and equipment sales reach into the tens of millions of dollars a year. That opens the door for money for sponsorships.

Surfing sponsor mainly contribute essential equipment and swimwear, plus funding for travel worldwide to surfing competitions. The main equipment provided and therefore promoted are surfboards, sun block lotions, hair products and sport drinks.

Sponsors also hold surfing exhibitions in different locations worldwide at different times of the year. Because many people visualize themselves living the surfer lifestyle, personal promotion of products key surfers like is a big sport sponsorship channel.

Like other sports, the surfer who excels at performance in competitions and has the correct personality to connect with surfing fans is an important commodity. A lot of surfing sponsorship is grass root marketing aimed at getting more and more people interested in the sport of surfing. Helping in these efforts is another reason surfers are sponsored with the surfers speaking with fans at promotional events.

The Power of Using Google Adwords

Google Adwords is the premiere pay per click system. Google Adwords’ reach is unparalleled. Google is the leader in search engine technology. This designation allows Adwords system to dominate the Pay Per Click market and grab a large market share of advertisers. No business can ignore the potential effect a strong Google Adwords campaign can have.

Google Adwords is a shift in the way a business conducts business. People who use Google are actively looking for a solution to a problem. This is a massive change in focus. Google Adwords allows businesses to stand in front of the traffic instead of trying to interrupt someone who may not be looking for a product or solution. A highly optimized Google Adwords campaign can be one of the most effective advertising mediums that a business can use.

A business which uses Google Adwords can have an ad running within 10 to 15 minutes. The speed of the system allows a business to make an offer to a group of people in no time flat. A wind storm could damage a neighboorhood and their houses’ siding. An Adwords campaign can be targeted for that area specifically while that storm is happening. This cannot be done with radio or TV ads. Google Adwords allows a business to make offers at a speed that is topical. If a significant change happens in an area, then an ad can target that area within 10 to 15 minutes.

Google Adwords also delivers timely information on the campaign. It also delivers information on the performance of the campaign as well. Regular advertisement models such as radio and TV ads do not do this. Every click is measured by Google and reported back to the business who owns that campaign. These numbers are critical to a successful Adwords campaign. A campaign can be optimized for the searcher who clicked the ad. This optimization can bring higher click through rates, lower bid costs, and greater conversion rates.

Google Adwords is more effective than traditional media. The problem with traditional media is that it is not trackable and, therefore, not accountable for results. Internet marketing inherently includes tracking. The internet has always been interested in tracking page counts, unique page views, and the total number of visitors. This tracking belies the ability to test a sales message for effectiveness. This testing can be handled on the fly and is what makes internet marketing superior to traditional advertising. If a sales message can be tested, then it can be optimized for sales effectiveness.

Google Adwords is a form of search engine marketing that every business needs to use. Google is the largest search engine and every business needs to have a presence on this search engine. There is no faster way to achieve a page one results than to use Google Adwords. It is an effective form of internet marketing that is trackable and scalable. A message can be custom built for a certain keyword and optimized for conversion. The ability to test, track and measure conversion are what make this form of internet marketing far more effective when compared to traditional medias. A business who wants more sales should use Google Adwords.


Effects of Sports Sponsorship and Marketing

Sponsorship is a major feature of sport in the modern world. In many parts of the world, the main sponsor is so involved their name is within the name of the competition or league. An example in soccer is The Barclays Premier League and in rugby, the Heineken Cup. In North America, every decent size sport stadium or arena has its name prominently placed in the name of the facility. In addition, many professional teams have sponsorship important enough to have the sponsors’ names on their jerseys.

In the past, any one that had the funding could be a sponsor for sports but that is no longer the case. Banned from sponsorship are brands not fitting for sports, such as smoking, or alcoholic beverages for youth leagues.

Teams, events and facilities always find obtaining sponsorship is easier if their sport is well covered with broadcast media attention. While sports sponsorship is very valuable for brands, when done correctly, there are disadvantages as well as advantages.

Sponsors get increased status and publicity by association with success and glamour. Those gains are also at risk if negative things happen in that sport, for that team or the key sports players.

For athletes and team members the benefits include free equipment, branded clothing and merchandise in return for wearing a sponsor’s clothing, uniforms and equipment. This helps remove worries about financial problems so the athletes can concentrate on performance and competition. On the downside, the athletes have contractual obligations for personal appearances beyond what was expected.

For the sport, event or facility, there is financial gain in addition to ticket sales. The downside of sports events could be problems of scheduling and proper signing of the facility if logos and team colors change.

Media Coverage of Sport

Television and radio coverage of sports has changed sports forever. Fans come to trust and depend on commentators and technical features, such as replays and sport mechanics that add to the enjoyment of the sport and the events.

Media coverage also has its benefits. Attendance at games can rise as people come to see the stars of the sport. Fans are generally more knowledgeable thanks to media coverage. Media coverage gets the fans closer to the action.

The downsides of media coverage are a possible drop in attendance, overexposure of some sports and little or no exposure of other sports. Sports celebrities often lose a considerable amount of personal privacy and events can turn into promotions of the media instead of the sport.

Overall, sports marketing is vital for all levels of sport as it adds value for all participants. This includes fans that get a better sports experience and enjoy a personal familiarity with favored teams, sports and individuals. For a sponsor, that is the most important point as the brands favored by the athletes become favored by the fans.